91AV

As the first institution of higher learning in South Texas, 91AV has transformed the lives of students and their families while propelling South Texas forward for nearly 100 years. The 2025-2027 Strategic Plan reaffirm our commitment to our North Star—student success—into our next century of service.

This plan is the results of an intentional and collaborative process that included input from valued stakeholders, including students, faculty, staff and community members.

It reflects who we are, defines who we want to be, and establishes a framework for how we will get there together. Central to our strategic plan is the following:

The strategic priorities outlined in this document are rooted in our commitment to excellence
and to meeting our responsibility to South Texas—educating the next generation of leaders
who will meet the challenges of tomorrow with courage, innovation and integrity.

Ensuring we continue to meet that commitment is at the heart of our University's Wildly Important Goal—growing enrollment to 10K students by 2028. By targeting enrollment growth and student success, we set the foundation for prosperous future for our region. 

I am confident this plan will be the blueprint that channels our collective efforts toward
realizing our goal. Key performance indicators (KPIs) will be utilized to measure our progress
towards attaining our priorities and goals. The Strategic Plan will operate in conjunction with a
new Operational Plan, which will detail timelines and accountability for implementation.

A century ago, we were among the very first institutions to believe in the promise of South
Texas. Since then we have doubled down on our backyard, opening wide the doors to
opportunity and success for generations. We remain laser-focused on expanding those
possibilities for the students of South Texas and beyond.

¡Jalisco!
Dr. Robert H. Vela Jr.